Resources
The Growth Systems series
Five field guides on precise, expensive problems. Arguments, data, sources, and the method — for scale-ups, fintechs and market leaders operating the Europe⇄Africa corridor.
Volume 01Growth systems vs campaigns: why campaigns don't compound
Why campaigns reset to zero and systems compound — with the CAC, retention and unit-economics math.
Volume 02The acquirable company
How to build a marketing function that survives due diligence and makes your SaaS worth buying.
Volume 03Why European playbooks die in Africa
The corridor operator's field guide. Community trust as the real acquisition channel, both ways.
Volume 04Acquiring the next billion
Growth for financial inclusion — driving adoption where classic performance marketing fails.
Volume 05AI in growth, without the hype
Where AI actually moves acquisition and retention. Practical, senior, no gimmicks.